We’ve always believed great exterior lighting should feel effortless, inspired and of course, beautiful. Our new brand look and website are a more accurate reflection of that belief and what we’ve been delivering for years across estates, campuses and architectural spaces.
“This wasn’t about reinventing who we are,” says Jim Burks, Founder of Pinnacle Lighting Group. “It was about making sure the way we present ourselves finally matches the care, craft and pride that go into every one of our projects.”
From our new logo, typography and color palette, each element of our brand refresh was carefully chosen.
“This refresh gave us the opportunity to be very clear about who we are and how we work,” says Kelly Yoder, General Manager at Pinnacle. “Seeing this come to life has been exciting and we can’t wait to share it with the world.”
Our new website follows that same philosophy–it’s intuitive and image-led, allowing our work to speak first. Whether you’re a homeowner, an architect or a design partner, the experience is now simpler and more immersive, making it easier to understand our process and see how lighting can magically transform a space after dark.
Together, the refreshed brand and website tell the story of Pinnacle. A company grounded in craftsmanship, design and technology. A company committed to creating environments that feel alive long after the sun goes down.